Strategic marketing and management
- Författare
- University of Illinois at Urbana-Champaign American Marketing Association David Morgan Gardner Howard Thomas
- (Edited by Howard Thomas and David Gardner., Papers presented at a conference co-sponsored by the Marketing Education Division of the American Marketing Association and the Dept. of Business Administration, College of Commerce and Business Administration at the University of Illinois at Urbana-Champaign, held May 10-11, 1982 at the university)
- Genre
- Konferenspublikation, Konferenser, Ej skönlitteratur
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Wiley | cop. 1985 | Storbritannien, Chichester | x, 509 sidor. diagr., tab. |